It's funny how ideas arise in the minds of
people. While spending hours in front of my computer in
a room of 5 x 5 meters in a cold room of a university
town in Wales ideas seemed to come from nowhere. Maybe
it was the cold wind from the North Sea, perhaps it was loneliness that
allowed the ideas flowing.
How to harness the trend of "cloud computing" in the context of SMEs in a developing economy like Mexico? How to make it accessible, easy to use and that met the Mexican reality? Under these assumptions the idea of every.cloud was born.
The idea was to create a platform where SMEs could create their own collaborative ecosystem. The goal was for companies to use the Internet to communicate, generate information, reports, data exchange, creating value in the sales process. How to create something simple and useful, without pretensions or ambitions beyond delivering excellent customer service ?
Many questions and no answers at all. What target market? How to communicate the idea? What is the real possibility of adoption by SMEs? Does the service must be paid or a free one?
After months of thinking about it, chewing it, rejecting it, adjusting it, discussing it and finally achieve it in a couple of real products that originated every.cloud as a web platform.
Coming soon it will be available through the web and then we can verify that it complies fully with the purpose for which it was created: to provide a web tool to micro, small and medium enterprises in Mexico.
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Thanks !