Any contemporary book that focuses on managing the supply chain (supply chain) has a specific definition for the strategy called "pull-push" theory.
In terms of logistics theory tells us that the market is seeking the services or products you are suing (pull) while the production focuses on producing those goods or services demanded by the market (push). However, the same theory can be applied to other branches of business, including technology and marketing.
Several visionary entrepreneurs have applied this methodology in their companies to be able to achieve a platform on which customers "extract" information, product or service they need at that moment. This allows the company to manage a complex system of forecasting demand, try to minimize or eliminate the inventory (just in time) and more efficient supply chain to achieve delivery times shorter than its competitors.
The case of Dell computers is the classic example of this business model. Dell has established a platform that has managed to capture the information your market is demanding at that time. This allows you to create a string with endeavors to produce and quickly deliver customer a computer at a time and lower cost compared to its competitors.
Some business analysts pontificate much about this point and in a sense they are right. How can we find a way to add value to the products we produce for our customers? As we reduce the cost, delivery time and improve the quality of feedback that gives us our market at all times.
According to these authors, the key is simply to create a concept of service to be aligned to the needs of your market. It requires investing resources and time to understand customers.
When we were developing a Clarensyst`s web app that eventually christened Carleon we constantly asked ourselves how the needs of realtors, sutlers, insurance salesmen, sales of building materials are satisfied? How to create a product that aggregates a value, which allows you to control and effectively concentrate the efforts of vendors, enabling it to verify the performance of the sales force, control and manage the database that the company has created and to help sellers to promote and send advertisement for the products they offer?
We hope Carleon ´d offer an answer to these questions.
www.clarensyst.com.mx
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