The Right Approach.

About technology, business & management issues..

    On a regular basis one can read many articles, books, journals or blogs about technology companies and businesses. All of them mention a feature that most of the authors are quite clear on : the ability of applications and technology tools to achieve alignment and grow together with the companies to which they provide a service.

This approach is constantly striving to companies that provide business solutions: the constant change in business processes makes the business´s needs a constant change, which leads directly to the developers of the solutions to modify, upgrade or renew their products. This approach is costly for both sides. On the one hand the companies that develop technology platforms have to modify their products and services. In marketing terms can be defined as an "upgrade" which seeks consensus among the various end-users on what would be the "improvements" that companies are sued. This causes companies to invest heavily in R & D in order to push these upgrades.

Of course, the end user ends up paying the cost when this move reflected the increase in the renewal of their software licenses.

In contrast, some young, independent developers, especially those who display their products through cloud-like platforms, have adopted a more practical approach to the issue. Companies like 37signals talk about developing software for users which contains an approach and a philosophy behind it ( opiniated software ).

That is, seeking that the software meets the basic needs that all users within a company needs to make more efficient processes . This type of philosophy enforces the idea of avoid making "upgrades" unnecessary and concentrate  to give  customers a far better service experience.

This philosophy has been criticized by the status quo of technology developers in the sense that they feel that this approach limits the legitimate aspirations of the business of acquiring product enhancements.
Even with this ferocious attack by the establishement, companies like 37signals have been able to satisfactorily serve millions of users who are happy to adopt the philosophy that has been proposed.

Perhaps not entirely unreasonable to philosophize about business processes as it is about riddles of life. May lead you to a successful conclusion.

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