A few years ago Everett Rogers coined the term "diffusion of innovations" which has been much studied and debated over time to determine the stages of adoption of new technology, whether it is a business model, a gadget or enterprise software.
In his book "Crossing the Chasm", George Moore discussed more in detail the ideas originally proposed by Rogers. Moore in this analysis focuses particularly in the point between the early adopters (enthusiasts) and the early Majority (pragmatists).According to Moore there is a space (gap) that most of the products or services does not seem to overcome frequently. Moore calls this gap as a chasm which is needed to successfully cross the product is adopted by a majority of potential users.
Unlike Everett, Moore proposes techniques and strategies to try to cross this threshold successfully. In fact the techniques are more focused on proper marketing, in this sense the theoretical framework of the 4 P `s (Price, Product, Positioning and Promotion) is totally admissible to achieve what you want to try to get an adoption of the public mainstream.
However, where Moore´s suggestions to focus is on selecting a specific niche in which to apply these strategies. As Jason Fried of 37signals say people cannot develop products "to meet all possible needs" and ending with "not a product at all".
It is curious that this point is ignored all the time. No successful business or technology guru has ever first recommended not to launch the product / service aimed at a particular niche market. This will allow you valuable feedback, so you can correct errors and provide better service to your customers in a particular market.
Time will tell whether the product will go to a more horizontal market and can be adopted by thousands of people. What is a fact that it is better to cross a relatively small gap to try to cross many chasms at the same time.
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