Sunday, March 18, 2012

Feedback.

About technology, business & management issues..






      
Last week  we started with the final testing in our web application named Carleon  which has been developed and will be part  of Clarensyst´s core Every.Cloud portal that will include some tools designed especially for the SME market in Mexico.

Consciously the web app was sent to multiple end users whose status ranged from friends, work colleagues, IT industry professionals, lawyers, vendors and ending with CEOs of construction and real estate companies.

As expected feedback has been mostly valuable because it allows us to understand how an end user can prejudice a tool based on their professional background and the objective that the user thinks that the tool should pursue.

We could classify the feedback in several categories, but the simplest is to group it like this:

a) Feedback  based on functionality.

Users who have previous experience on web apps relatively easily found the tool simple & intuitive to use. Although they suggested improvements they also had no trouble understanding its functionality. By contrast, users who are not related to this market found it hard to manage it

This is a clear example that you cannot design tools to serve "all the people all the time."

b) Users who are related to the industry quickly suggested improvements as to the information captured by the tool as it is  better deployed.

In this case the feedback is not based on the tool´s functionality but rather on the added value  perceived by users based on the  quality of the information managed by it.


As an example one could say that a salesman only needs to "monitor" the process of selling as systematic and simple as it should be but a lawyer would be more satisfied if the tool allows him to check out all the paperwork included in a closing sale.

In the end, as the old saying goes “one cannot meet the needs of everyone on the first try”. As a new-born baby, the tool provides an approach, a philosophy, an idea of ​​how to do things.

The problem is that whether or not this idea seems good enough for many people.

www.clarensyst.com.mx

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